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DETROIT-The integration last week of BK&M Advertising in Ann Arbor, Mich., with Stone, August, Baker & Co. in Troy, Mich., could put the $4 million Care Choices HMO healthcare account into play.
Both agencies have a long history with their respective healthcare accounts. Stone, August, Baker’s relationship with the Wellness Plan-its largest client-spans a dozen years. BK&M has worked with Care Choices HMO for nearly seven years. Rich Williams, executive vice president of BK&M, said it is yet to be determined if the two accounts conflict, as each focuses on a different small niche of the healthcare market.
About half of BK&M’s staff of 19 will move to Stone, August, Baker’s offices, about 60 miles away.
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