Burger King's $15-million 'Save the Animals' campaign is the Miami-based chain's biggest promotion, encompassing 6,000 stores in Canada, the United States " />


Burger King's $15-million 'Save the Animals' campaign is the Miami-based chain's biggest promotion, encompassing 6,000 stores in Canada, the United States " /> BK PROMO GOES MULTINATIONAL <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>Burger King's $15-million 'Save the Animals' campaign is the Miami-based chain's biggest promotion, encompassing 6,000 stores in Canada, the United States | Adweek BK PROMO GOES MULTINATIONAL <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>Burger King's $15-million 'Save the Animals' campaign is the Miami-based chain's biggest promotion, encompassing 6,000 stores in Canada, the United States | Adweek
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BK PROMO GOES MULTINATIONAL



Burger King's $15-million 'Save the Animals' campaign is the Miami-based chain's biggest promotion, encompassing 6,000 stores in Canada, the United States

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'Save the Animals' offers the 4 million BK Kids Club members a chance to collect four full-color albums, each comprising 15 cards devoted to endangered animals. The promotion is backed by 30-second TV spots from Saatchi & Saatchi/N.Y., in conjunction with Miami-based NatCom. Alcone Sims O'Brien, Irvine, Calif., handles the Kids Club program.
The albums are the first of a two-phase campaign. When the restaurants stop handing out albums next month, BK will move the program from the restaurants to elementary schools.
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