BJ's Wholesale Club will continue working with Partners & Simons and does not intend to continue talks with several area agencies, said client vp, marketing Carol Wilgus.
BJ's has held meetings with shops in recent weeks about working on its $5 million advertising account [Adweek, March 18].
Wilgus declined to name the agencies, but said about four were queried concerning general capabilities. Shop ex ecutives, speaking on terms of an o nym ity, characterized the talks as highly "informal" and said no speculative materials were required.
One executive at a shop that spoke with BJ's suggested the client was not wholly committed to a review, giving Partners & Simons a huge advantage from the outset.
"Our responsibilities will in clude broadcast and the promotional marketing-communications support for grand openings," said Partners & Simons representative Mark Young.
The decision to stay with Partners was based on strong creative concepts the agency presented during the review, according to Wilgus.
Boston-based Partners & Sim ons has produced multimedia campaigns for the discount retailer using the tagline, "It's everything you didn't expect, all in one place."
—David Gianatasio and
Lisa van der Pool