BitTime Conducts Online Latino Research Survey

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BitTime.com’s recent survey for Procter & Gamble employed sophisticated Web-based market research tools to quantify Hispanic consumers.

The Miami company sampled online consumer response to ads promoting P&G’s Charmin products.

“BitTime’s re-search provided input we needed to make an informed decision about the future of our campaign,” said Jorge Silva, brand manager at Proctor & Gamble Latin America. “The process was simpler, cheaper and more direct.”

BitTime.com, a 1999 startup co-founded by Stanford University graduate Alberto Gross, develops online incentive and loyalty solutions using the Internet as a delivery platform.

In the past, said Gross, companies like P&G relied on direct mail and other traditional research methods to survey Latino consumers.







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