biting the hand

In presenting ad ideas, most agencies probably figure it’s a good idea not to deride the client’s industry.
The Ungar Group’s creative presentation to a local auto dealer wasn’t quite so tactful. The Chicago agency’s TV spots make a blunt point: Car dealers have a sleazy reputation, which over the years has been evident in their advertising.
One 30-second spot that broke this month in Chicago asks, via voiceover, “How did you feel after you bought your last car?” The visual is a closeup of a screw being turned tightly into a board.