Bissell Goes Into Play

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CHICAGO Interpublic Group agency Campbell-Ewald said it has split with Bissell following the client’s decision to put creative chores on its estimated $35 million account into review.

“We believe it’s best for Campbell-Ewald to work with clients who truly value our thinking and are eager to invest in our recommendations to use all the technology to grow their business,” wrote agency CEO Tony Hopp in an internal memo distributed to employees on Wednesday. “We are working on a transition plan with Bissell and will complete all work in process.”

Hopp



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