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10-Year-Old PR Shop Tops Incumbent Arnold, Others in Pitch
BOSTON–The challenge: help the McDonald’s Boston cooperative tackle its growing employee recruitment problem. The solution, according to a winning presentation made by Bishoff Solomon Communications, was to emphasize the fast feeder’s community commitment by tying into the 20th anniversary of the Ronald McDonald Children’s Charities, among other things.
Bishoff Solomon, founded 10 years ago by Janey Bishoff and Helene Solomon, last week landed McDonald’s Boston co-op in a review that included five-year incumbent Arnold Public Relations, Schneider Communications and Regan Communications, all in Boston.
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