10-Year-Old PR Shop Tops Incumbent Arnold, Others in Pitch
BOSTON--The challenge: help the McDonald's Boston cooperative tackle its growing employee recruitment problem. The solution, according to a winning presentation made by Bishoff Solomon Communications, was to emphasize the fast feeder's community commitment by tying into the 20th anniversary of the Ronald McDonald Children's Charities, among other things.
Bishoff Solomon, founded 10 years ago by Janey Bishoff and Helene Solomon, last week landed McDonald's Boston co-op in a review that included five-year incumbent Arnold Public Relations, Schneider Communications and Regan Communications, all in Boston.
The Boston cooperative represents 64 McDonald's owner-operators in eastern Massachusetts, southern New Hampshire and Rhode Island.
Arnold PR--a unit of Arnold Communications owned by Snyder Communications in Bethesda, Md.--was originally founded to service McDonald's, but president D.A. Hayden asserted last week that both the agency and client have changed.
"This is one of those things that happens in our business," Hayden said of the loss. "We've done some extraordinarily good work for them and there are good people there . . . We look forward to one day working with them again."
Arnold PR continues to represent McDonald's co-ops in Connecticut, western Massachusetts and Baltimore, she said.
No staff cutbacks are expected. "We are looking for people," she said. In the first six months of this year, Arnold PR has added Volkswagen and Audi of America. It also works for CVS in Woonsocket, R.I., and PNC Bank in Pittsburgh.
Just last week, it opened its first office outside the U.S. in conjunction with Partners BDDH, both owned by Snyder. Called Arnold Public Relations U.K., the new operation is led by deputy managing director Mitchell Prather. Brown Brothers Harriman is the first client to be serviced by both the Boston and London offices of Arnold PR.