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Leo Burnett Technology Group chief executive Sean Bisceglia is leaving the agency as part of a reorganization of the high-technology business-to-business unit.
Bisceglia founded the shop as Total Focus Approach in 1991; operations were rebranded TFA/Leo Burnett Technology Group after he sold the company to Burnett in 1998. Recently, the shop dropped the TFA name in a move to become more closely aligned with its parent.
Jeff Jones, who worked for Burnett from 1990-96 and most recently was director of brand management at MarchFirst in Chicago, will rejoin Burnett as a senior vice president overseeing LBTG.
LBTG has struggled of late.
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