Bingham Dana Sees Red for Repositioning Work

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Bingham Dana, an international law firm with more than 400 attorneys, has hired ad agency Red to craft its first brand-building campaign.

The shop, with offices in Boston and Mill Valley, Calif., picked up the assignment following a review of undisclosed contenders. It will work with Mars Child, Bingham Dana’s director of business development, to craft a branding effort using media advertising and direct response executions.

The budget and media plan have not yet been finalized.



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