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Billings
Up 15 percent to $21.4 billion (est.)
REVENUE
Up 15 percent to $2.5 billion (est.)
Win/Loss pitch ratio
19 out of 23
accounts won/media budget*
Reckitt Benckiser, global consolidation ($300 million)
Microsoft Xbox, U.S. ($150 million)
MSN, added Europe/Asia ($150 million)
General Motors’ Opel, Europe ($150 million)
Hennes & Mauritz, global ($100 million)
Kohl’s, U.S. ($90 million)
Vodafone, global ($75 million)
Lufthansa, global ($30 million)
Pfizer’s Viagra, Europe ($30 million)
General Motors’ OnStar, global ($30 million)
accounts lost/media budget
Motorola ($150 million)
ExxonMobil, fuels portion ($25-30 million)
Highlights
Gained global Microsoft assignments; expanded marketing communications capabilities.
*Only largest accounts included.
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