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DALLAS Enviromedia hopes to make a big impression on Texas motorists with an anti-litter billboard that features fast-food discards in three dimensions.
Drawing attention to the No. 1 source of litter in the state, the billboards show massive soda cups or french fries emerging from the two-dimensional background. Printed on the cups and fries are the admonition: “It’s take-out, not toss-out.” To the side is the anti-litter slogan first made famous by Omnicom Group’s GSD&M: “Don’t mess with Texas.”
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