BILLBOARDS COME TO LIFE



As if out of the futuristic world of the film Blade Runner, where massive billboards displaying moving images loomed over L.A., a San Francisco-based company i

The so-called 'projection billboards' were set to launch last weekend as part of a joint promotion put together by Gannett Outdoor to publicize its annual Creative Challenge and the Joffrey Ballet's new production, 'Billboards,' a piece that celebrates the medium as a contemporary art form.
The billboard, developed by Herring Media Group, uses images from photographs, slides and drawings mixed with laser and other light effects projected onto a conventional billboard painted white to reveal dancers in full likeness and silhouette intermingled with other images like icons from the '50s.
Copyright Adweek L.P. (1993)