As if out of the futuristic world of the film Blade Runner, where massive billboards displaying moving images loomed over L.A., a San Francisco-based company i" />


As if out of the futuristic world of the film Blade Runner, where massive billboards displaying moving images loomed over L.A., a San Francisco-based company i" /> BILLBOARDS COME TO LIFE <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>As if out of the futuristic world of the film Blade Runner, where massive billboards displaying moving images loomed over L.A., a San Francisco-based company i | Adweek BILLBOARDS COME TO LIFE <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>As if out of the futuristic world of the film Blade Runner, where massive billboards displaying moving images loomed over L.A., a San Francisco-based company i | Adweek
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BILLBOARDS COME TO LIFE



As if out of the futuristic world of the film Blade Runner, where massive billboards displaying moving images loomed over L.A., a San Francisco-based company i

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The so-called 'projection billboards' were set to launch last weekend as part of a joint promotion put together by Gannett Outdoor to publicize its annual Creative Challenge and the Joffrey Ballet's new production, 'Billboards,' a piece that celebrates the medium as a contemporary art form.
The billboard, developed by Herring Media Group, uses images from photographs, slides and drawings mixed with laser and other light effects projected onto a conventional billboard painted white to reveal dancers in full likeness and silhouette intermingled with other images like icons from the '50s.
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