Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Roughly three-fifths of the U.S. Internet audience, or over 106 million people, streamed some sort of video on the Web during the month of July.
Yet many of the biggest players in online video are sites that do not support video advertising, according to a new report from ComScore Media Metrix.
Yahoo is the streaming leader in terms of reach, according to ComScore, which has recently enhanced its Video Metrix product to track what it claims is actual video streaming behavior on the Web.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in