"The biggest single event will be the decision by

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

“The biggest single event will be the decision by each of the traditional broadcast networks to begin to offer content directly to consumers. The business plan is far from perfected, but it really marks the future of our industry, in which consumers are the big winners.”

—Jeff Zucker, ceo, NBC Universal TV Group,

universal city, calif.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in