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An updated six-cylinder engine, standard in the new Tracker sport utility vehicle from Chevrolet, is the focus of a new campaign from Campbell-Ewald Advertising.
The 30-second TV spot features a new tagline, “It thinks big,” which replaces last year’s “The all-new Chevy Tracker. It gets around.” The spot shows a Tracker owner who insists on helping the skeptical driver of a broken down semi-truck. The ad features an on-screen disclaimer: “Can a Tracker really tow a semi-truck? Nah.
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