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Industry hype might cast the Internet as king, but TV, after a dip in 2005, experienced more growth as a percentage of the overall ad spend than did the Web among the top-10 advertisers during the first nine months of 2006.
Collectively, the top 10 devoted $7.2 billion, or more than half of the group’s total measured ad spend ($13.6 billion), to TV buys. In comparison, they spent $664 million, or 5 percent, of their budgets on the Internet.
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