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In order to get a read on consumer behavior online, The Magazine Publishers of America, New York, has been periodically polling the people who visit its members’ Web sites. People who have participated in the survey, which has been ongoing since Q3 2000, are mostly female (64 percent), mostly 18-49 years old, (84 percent) and mostly employed full-time (63 percent). Thirty-three percent made between $20K and $49.9K a year, and 20 percent made between $50K and $74.9K.
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