Big Names, Big Ads for Disney

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It was way back in September that the Disney Internet Group (DIG) first rolled out its “Big Impression” ad units — well before the Internet Advertising Bureau (IAB) made the big unit one of the new norms.

And, although no one may be convinced yet that bigger is better, some big-name advertisers are clearly starting to buy into the idea. DIG announced on Wednesday that Honda has signed on as an advertiser in the larger space, joining AFLAC, AT&T, Compaq, H&R Block, J.C.

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