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BOSTON Closeout retailer Big Lots said it has chosen four finalists to compete for the creative portion of its estimated $50 million ad account, handled by SBC Advertising for nearly 20 years.
In the hunt are New York shops Amalgamated and Merkley + Partners, as well as Bernstein-Rein in Kansas City and The Richards Group in Dallas. All four are independents except for Merkley, which is a unit of Omnicom Group.
Consultancy Pile and Co. here is guiding the review, which is slated to finish by mid-July.
SBC
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