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Associates First Capital Puts TV, Radio In Review
DALLAS–The Associates First Capital Corp. in Irving, Texas, is reviewing the broadcast creative portion of its $5-10 million account currently at FCB Direct in San Francisco, the company confirmed last week.
Associates representative Joe Stroop said the company is talking to agencies around the country about the business. FCB is defending the account, he said.
Stroop would not identify agencies or give a decision date, but insiders said Associates will be hearing presentations before Christmas.
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