BIG IDEAS FOR SMALL BANDS

It’s a bit of an art form to make fun of something and still make someone want to buy it.





McConnaughy Stein Schmidt Brown recently completed a print campaign for Pravda Records, a Chicago-based label. Pravda represents several bands that, frankly, don’t have a lot of listeners. Research turned up one overriding reaction to the label: ‘Man, are they small.’





The agency decided to play up the client’s obscurity in a campaign running in several ‘zines, including PIG.





Each ad in the series features the CD covers of two Pravda bands.