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Looking beyond Web site design and multimedia projects for growth, Dallas interactive shop Big Hand has developed proprietary software that has attracted interest from national marketers like Mattel.
Mattel Media in El Segundo, Calif., is the first company on board for Big Hand’s ScreenGear, a software program that allows computer users to customize their displays with themed graphics, games and sounds.
Mattel has packaged the technology in its Barbie Screen Styler CD-ROM, distributed nationally through retailers including CompUSA.
“We set out to create a defining brand and our own technology to differentiate us from the dozens of other interactive businesses out there, and to create real ongoing value in terms of a tangible asset in our company,” Big Hand president Steve O’Brien said.
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