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NEW ORLEANS – Montgomery Stire & Partners here kicked off the $2.5 million New Orleans Tourism Marketing Corp.’s summer advertising campaign last week.
The campaign in-cludes three 60-second television spots. The commercials will run through mid-August in 17 regional markets encompassing cities such as Chicago, Dallas and Washington, D.C.
The ads – which continue to use the five-year-old “Come join the parade” tagline – will air on nine national cable networks including Black Entertainment Television and The Weather Channel.
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