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NEW YORK Stolichnaya wants to own “cold.” After a campaign that celebrated “little truths” found during a night out, the premium vodka brand has refined its positioning with an effort touting the fact that Stoli tastes best chilled.
After testing a TV ad last December, the company will start running it nationally this week and plans to increase its ad budget by 30 percent to about $9 million.
The “best chilled” campaign also includes print, out-of-home, bar events and elements addressing the gay and lesbian community.
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