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BOSTON Samuel Adams: brewer, patriot, pitchman.
The namesake of Boston Beer’s flagship lager brand appears for the first time on screen in new commercials that broke last week from New York agency Big Chair. The ads introduce the tagline “Always a good decision” and take place in a bar, opening with short, humorous vignettes featuring yuppie types out on the town. An actor dressed as Sam Adams (who really did brew his own beer in Colonial times) appears at the close of each execution.
“The
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