Big Burger = Big Fun for BK

NEW YORK In its latest spot, Burger King advertises a double cheeseburger with “30 percent more meat.” The “more meat!” line is way too tempting—it would seem to beg for the standard beer and strippers aren’t-we-Sasquatchian-bastard-men approach. Instead, the gods of creative at Crispin, Porter + Bogusky take a more delicate, counterintuitive tack. Thus, we get “Tiny Hands,” this Dr.-Phil meets-Seinfeld-inflected effort, and one of the funniest BK spots ever. Two millennial male types are shown throwing a football around in a field, when one proposes breaking for BK.