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Andy Stanford-Clark would like you to meet his llamas, which he credits with inspiring a breakthrough business idea.
The IBM “master inventor” tells the unusual story in the tech giant’s first foray into video podcasting, placing it alongside Burger King, Purina and General Motors in the first wave of marketers to create content specifically for the much-hyped new platform.
In the 11-minute video, Stanford-Clark discusses how companies can inspire innovation—the theme of IBM’s latest ad campaign—while taking viewers on a tour of his farm in the Isle of Wight.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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