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The story of HookMedia serves as a microcosm of the global economy: a quick, technology-driven rise, followed by an astonishingly rapid fall from grace.
Less than six months ago, the Boston-based independent had more than 100 staffers, new offices in Atlanta and New York, and esti mated billings of $125-150 million.
In the past couple of months, the Internet shop found itself unable to collect on its bills, pay its creditors or raise capital to continue operations while negotiating for a sale to a Havas unit.
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