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The GMO name isn’t the only thing Hill, Holliday, San Francisco, recently shed. The agency, which this week transfers to new, smaller digs formerly occupied by Lowe Lintas & Partners, did a little housecleaning to prepare for the move. But what to do with the unwanted stuff?
“You get to the point where you’re asking yourself, Why do I keep dragging this stuff around with me?” says Hill, Holliday president Nancy Hill. “So we decided to auction it to people in the agency who would want it.”
The auction, replete with an amateur auctioneer and homemade bidding numbers, was publicized through posters and e-mails.
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