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Named President/CEO of TBWA/C/D Office
LOS ANGELES–Carisa Bianchi has been promoted to president/chief executive officer of TBWA/Chiat/Day’s San Francisco office.
The move is part of a drive by Bob Kuperman, the agency’s president/CEO of the Americas, to better empower his North American managers. The promotion elevates Bianchi, 40, to the lead post at the $150 million office. She previously served as managing director.
In recent weeks, Kuperman has made similar moves in Los Angeles and New York, giving his new managers there president/CEO posts rather than shared managing director positions.
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