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Eckerd Drug has ended its 20-year relationship with Doner and shifted its $25 million account to Backley & Gingrich Advertising.
The Cincinnati shop takes over the J.C. Penny subsidiary Feb. 1, said Sam Gingrich, agency president. It will be Backley & Gingrich’s lar gest client, Gingrich said.
The agency, which claimed $28 million in billings last year, will open an office in St. Petersburg, Fla., near Eckerd’s Largo, Fla., headquarters in mid-January, Gingrich said.
Doner officials said they would keep their Tampa office open to handle other clients.
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