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BFGoodrich has selected Keiler & Co., Farmington, Conn., to develop a national image campaign.
Goodrich, the Charlotte, N.C.-based aerospace giant soon to be renamed Goodrich Corp., made the decision after a review of undisclosed contenders.
Ads will introduce the new name and reinforce Goodrich?s position as a leader in aerospace and industrial products. Print is slated to break in June, mainly in business and trade publications. Spending will initially be in the seven-figure range.
The company has done little advertising lately — about $500,000 in 1999 and half that amount in 2000, estimates Competitive Media Reporting.
Keiler,
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