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People who live in glass houses shouldn’t throw stones, but what should people without any walls at all do? Pray it doesn’t rain, as Crispin Porter + Bogusky creatives found out during a recent Ikea shoot.
For four commercials directed by Baker Smith, the CP+B team, led by creative director Paul Keister, created a mini-neighborhood of five houses without walls, lined only with Ikea furniture. “Our strategy is, Ikea sells everything for every corner of your home,” Keister says.
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