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This campaign embodies a shrewd insight about the people on your holiday-gift list: They may be your nearest and dearest the rest of the year, but right now they’re the enemy. They’re the ones who wreck your peace of mind in December; they’re the ones whose finicky tastes (or already over-stocked closets) annually defeat your efforts to please them. Another ad in this shopping center’s campaign commiserates with your quest to “satisfy every trendy, judgmental and superficial person you know.”
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