Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A federal district court in Dallas last week ruled Papa John’s “Better ingredients. Better pizza” slogan is deceptive and misleading advertising.
The restaurant was ordered to cease using the phrase, as well as the use of “better” in any future ads.
The Louisville, Ky.-based chain must not use the theme after Jan. 24; it has until March 3 to remove the phrase from all pizza boxes and other printed supplies. Restaurants must strike the line from any signage by April 3.
Papa John’s said it would appeal the ruling.
The lawsuit had been brought by competitor Pizza Hut, which also sought $12.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in