Better Than the Average Bear?

APL Hopes So in New TV Spots for Labatt
NEW YORK–In an attempt to establish Labatt Blue beyond Canadian border markets and nudge its price upward, Ammirati Puris Lintas employs a man in a bear suit for the beer’s first U.S.-only campaign.
In the first spot, the bear hops a bus from “up North” to New York after hearing that Labatt Blue is available in the States.
The commercials go on to chronicle his urban adventures: an attempt to buy beer without a driver’s license; a friendship he strikes up with Japanese patrons of a sushi bar; and a bar stool encounter with a beautiful woman who invites him home.