Best Western Extends 'Best' Campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Best Western International is set to unveil two spots in its current campaign, “Wherever life takes you, Best Western is there.”

The effort, via Dailey & Associates in West Hollywood, Calif., also includes print and Internet. The Phoenix-based Best Western chain spent more than $25 million on ads in 2003 and $12 million through June 2004, per Nielsen Monitor-Plus.

Spots will air on CNN Headline News, Discovery Channel, TV Land, Travel Channel, Fox Sports Net and the Speed Channel.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in