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best visual effects

crazy legs Levi’s TBWA\Chiat\Day, San Francisco

Hypnotizingly freaky and funky. The Levi’s-clad legs of a hipster contort in a unique boogie, but his upper body remains motionless in the Spike Jonze-directed spot. A talented street dancer in his own right, the actor—known simply as Johnny—needed an assist from post house Sea Level in Venice, Calif., to execute his split-level groove. The trick, says effects producer Erik Rogers, was to make the moves compelling yet not too far beyond human capability.



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