Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Don’t get us wrong. we love advertising. We love our jobs. But after watching the 78 commercials submitted for this month’s Best Spots, there was a lot about advertising we didn’t love. So here are our requests: Please, no more anthropomorphic animals. No more animated babies. And, please, no more hit songs from the ’70s and ’80s masquerading as single-minded propositions from creative briefs.
That said, we also request there be more smart, relevant and memorable work like the following:
Volvo: We’re big fans of these spots.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in