BEST SPOTS OF 1992

You might say the best campaign of 1992 colored the way we think about fashion advertising. Usually it’s the model that gives the clothes the attitude, but as San Francisco shop Foote, Cone & Belding paints it, the ethos for Levi Strauss Co.’s Dockers casual wear is in the clothes themselves. Each spot in the series of TV commercials focuses on a color, then paints a personality to go with it. ‘Grey. It’s what black would look like if it could lighten up a little,’ says a voiceover that peeks in and out of a whimsical flute solo.