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NEW YORK Leo Burnett and Foote Cone & Belding received the best in show prizes at the American Advertising Federation’s Addy Awards on Saturday.
Leo Burnett in Chicago won the best in show broadcast Addy for “School’s Out.” The Nintendo spot shows children performing video-game-like stunts as they race toward a video store. When they arrive, they turn into Super Mario characters.
FCB in Seattle won the best in show print Addy for its campaign on behalf of Tacoma Guitars.
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