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Pioneer Electronics faces a tough battle against more established brands as it prepares a fall campaign for its plasma-screen televisions, but it might be diving deeper into the category at exactly the right time, according to industry analysts.
Pioneer selected Rubin Postaer and Associates late last month to handle advertising for its home-entertainment division. Billings have been around $8 million for that division, but they could grow to $12 million as Pioneer looks to increase its focus on plasma TVs, sources said.
Officials at Long Beach, Calif.-based
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