Best Buy Taps La Comunidad | Adweek Best Buy Taps La Comunidad | Adweek
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Best Buy Taps La Comunidad

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Best Buy last week selected La Comunidad to handle Hispanic marketing, the agency said. Billings are estimated at $6 million, said sources. The Miami shop bested The Vidal Partnership in New York and del Rivero Messianu DDB in Coral Gables, Fla., for the electronics retailer's business, a new assignment. Best Buy's general-market advertising is done in-house.