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CHICAGO Best Buy has tapped independent Barrie D’Rozario Murphy as lead agency to handle its Home Life business after a review, according to the company.
The Minneapolis retailer’s Home Life business focuses on appliances. Best Buy’s lead agency, Omnicom’s BBDO in New York, which won the company’s $170-200 million account in June, couldn’t take on the business due to a conflict with retailer Lowe’s.
“This is another step in our ongoing effort to have meaningful dialogue with consumers,” said Ruby Anik, Best Buy’s svp, marketing, in a statement.
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