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CHICAGO Electronics retailer Best Buy said it has invited four agencies to compete for about $200 million in advertising chores.
Those shops are: MDC Partners’ Crispin, Porter + Bogusky in Miami, Publicis Groupe’s Fallon in Minneapolis and Omnicom Group shops GSD&M in Austin, Texas, and TBWA\Chiat\Day in Playa del Rey, Calif., the client said.
Other shops may be added as the process progresses, per Select Resources International, Santa Monica, Calif., the consultancy that is running the review.
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