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NEW YORK Best Buy said it has awarded its $170-200 million ad account to BBDO here following a review.
The Omnicom Group shop bested sibling GSD&M in Austin, Texas, and MDC Partners’ Crispin Porter + Bogusky in Miami (a client roster agency) in the final round.
CP+B’s role as a roster shop has also been expanded beyond the “geek squad” initiative, according the client, “to partner on business development and in-store activation opportunities.”
Independent Columbus, Ohio-based Resource Interactive was awarded online duties, according to the agency.
Best
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