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BOSTON Cronin/Wallwork Curry went on location to Italy to film portions of its latest campaign for Bertucci’s Brick Oven Pizzeria. The agency introduces a new tagline: “Keepers of the flame,” a reference to the chain’s brick-oven cooking. Ad spending will be about $5 million.
The independent shop here crafted a trio of 30-second TV spots scheduled to break this week. Radio commercials and other elements break later this spring.
One ad, titled “Scallop,” opens in the hills of Italy and shows a young Italian woman shopping at an outdoor market for fresh ingredients.
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