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Bernstein-Rein is es tablishing an account planning department to supplement its traditional research operation.
The Kansas City, Mo., shop hired Tony Edwards to head up the division as vice president and director of account planning.
“We’ve been doing planning, but it’s never been under a dedicated person,” said Steve Bernstein, the agency’s chief operating officer. Bernstein said he’s been laying the groundwork for a planning department for two years: “We would not have jumped in if we had not had the right person.”
The British-born Edwards previously held top planning positions at Pittsburgh agencies Blattner Brunner and MARC USA, spending less than a year at each shop.
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