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After 3 Years Away, Kansas City Shop Is Back On Regional Roster
CHICAGO–The shop credited with developing the packaged Happy Meal for kids has returned to the McDonald’s agency roster after a three-year absence.
Bernstein-Rein Advertising in Kansas City, Mo., has been named agency for two of the fast-food chain’s operator groups: The McDonald’s Heart of America Co-op, representing franchisees in Kansas City, and Mac Inc., made up of operators in Nebraska and eastern Iowa. In total, the co-ops comprise approximately 250 McDonald’s units.
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