BERNSTEIN-Rein

Bob Bernstein is committed to pop art. He recently acquired a huge collection of ad memorabilia and brought it to Kansas City, Mo., to open an ad museum. In crafting its credentials kit, Bernstein-Rein wanted something that would reflect the eclectic CEO and, by extension, the agency, says Johnny Rard, director of creative services, who designed the piece.

The centerpiece is a thick 12-page pop-up book that illuminates some of the shop’s notable achievements: creating the Happy Meal for McDonald’s in 1979 and helping Blockbuster become a household name (a video cover boasts that the shop helped the chain open a new store every 18 hours).